Privacy & Cookie Policy
Last updated: May 2026
This Privacy & Cookie Policy explains how J.B. TOOL HIRE LTD (“we”, “us”, “our”) collects,
uses, and protects personal data when you visit our website https://jbtoolhire.co.uk/
(“Website”).
We are committed to complying with applicable data protection laws, including:
• The UK General Data Protection Regulation (UK GDPR)
• The Data Protection Act 2018
• The Privacy and Electronic Communications Regulations (PECR)
1. Who We Are (Data Controller)
J.B. TOOL HIRE LTD is the data controller responsible for your personal data.
Contact details:
Email: accounts@jbtoolhire.co.uk
Address: Comet Way, Hermitage Industrial Estate, Coalville, Leicestershire LE67 3FS
2. What Personal Data We Collect
We may collect and process the following data:
Information you provide:
• Name
• Email address
• Phone number
• Any information submitted via contact forms or enquiries
Automatically collected data:
• IP address
• Browser type and version
• Device type
• Pages visited and time spent
• Referring website
3. How We Use Your Data
We process your data for the following purposes:
• To respond to enquiries
• To provide and improve our services
• To maintain website security and performance
• To analyse user behaviour and improve user experience
• To comply with legal obligations
Lawful Bases (UK GDPR Article 6):
We rely on:
• Consent (for cookies and marketing)
• Legitimate interests (website improvement, security)
• Contractual necessity (where applicable)
• Legal obligation
4. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience.
Cookies are small text files stored on your device when you visit a website.
4.1 How We Use Cookies
Our cookies help us to:
• Ensure the website functions properly
• Remember your preferences
• Improve website performance and security
• Analyse traffic and user behaviour
• Support marketing and optimisation efforts
We do not use cookies to:
• Collect sensitive personal data without consent
• Share personally identifiable data with advertisers
• Store personal data without permission
4.2 Consent Management (CookieYes)
We use CookieYes Consent Management Platform to:
• Obtain and manage your cookie consent
• Allow you to accept, reject, or customise cookies
• Record your preferences in compliance with GDPR and PECR
You can update or withdraw your consent at any time via the cookie banner or settings link.
4.3 Types of Cookies We Use
Strictly Necessary Cookies
Required for the website to function.
These cannot be disabled.
Examples:
• Session cookies
• Security cookies
Functional Cookies
Used to remember your preferences.
Examples:
• Language settings
• User interface preferences
Analytics Cookies
Used to understand how visitors interact with our website.
Examples:
• Page visits
• Time on site
• Navigation paths
Marketing Cookies
Used to deliver relevant advertising (only if enabled).
4.4 Third-Party Services
Our website may include third-party functionality such as embedded content (e.g., videos),
which may set cookies.
Disabling these cookies may impact functionality.
4.5 Microsoft Clarity & Bing Webmaster Tools
We use Microsoft Clarity and Bing Webmaster Tools to analyse user behaviour and improve
performance.
These tools collect data such as:
• Heatmaps
• Session recordings
• Click behaviour
• Scroll activity
Data is collected via first- and third-party cookies and other tracking technologies.
This information helps us:
• Understand user engagement
• Improve usability
• Enhance search performance
Data processed by Microsoft may be transferred and stored outside the UK.
For more information, please refer to Microsoft’s Privacy Statement.
5. Managing Cookies
You can control cookies by:
• Adjusting your browser settings
• Using our cookie consent tool
• Deleting cookies from your device
Note: Disabling cookies may affect website functionality.
6. Data Sharing
We may share your data with:
• Service providers (hosting, analytics, IT support)
• Legal or regulatory authorities where required
We ensure all third parties respect data protection laws and process data securely.
7. International Data Transfers
Some of our service providers may process data outside the UK.
Where this occurs, we ensure safeguards are in place, such as:
• UK adequacy regulations
• Standard Contractual Clauses (SCCs)
8. Data Retention
We retain personal data only as long as necessary:
• Enquiries: up to 12–24 months
• Analytics data: typically anonymised or aggregated
• Legal obligations: as required by law
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent at any time
To exercise your rights, contact us at: accounts@jbtoolhire.co.uk
10. Data Security
We implement appropriate technical and organisational measures to protect your data,
including:
• Secure hosting
• SSL encryption
• Access controls
11. Third-Party Links
Our website may contain links to other websites.
We are not responsible for their privacy practices.
12. Changes to This Policy
We may update this policy from time to time.
Any changes will be posted on this page with an updated revision date.
13. Contact Us
If you have any questions about this policy or your data, contact:
Email: accounts@jbtoolhire.co.uk
Address: Comet Way, Hermitage Industrial Estate, Coalville, Leicestershire LE67 3FS
14. Complaints
You have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk